Segment Marketing Manager to Perstorp in Malmö

Segment Marketing Manager to Perstorp Group in Malmö

Are you an engineer with a passion for strategy and a flair for marketing? Do you see the bigger picture and want to bridge the gap between technology and business? If you´re ready to combine your technical expertise with marketing prowess, our Marketing Excellence team at Perstorp is seeking a Segment Marketing Manager to develop our market segments.

Purpose, Offer and Benefits

As a Segment Marketing Manager, you will play a pivotal role in shaping the strategic direction of our market segments. This position offers an exciting opportunity to leverage your marketing expertise and industry knowledge to drive growth and build lasting customer relationships.

Your main responsibility is to develop strategic marketing plans and tailored marketing strategies. This role requires the ability to quickly develop an overview and deeper understanding of the industries in focus, it´s market dynamics and trends, to support the business to prioritize and drive profitable growth.

At Perstorp, we lead with our heart and show concern for each other and for the world around us. Care is core of our company´s value. We want to take responsibility and keep what we promise. We constantly strive to work smarter and better. If you share these values, we think you´ll be happy with us! And if you´re ready to harness the power of your engineering background and transform it into marketing leadership within the Formates & Plasticizers industry, we want to hear from you!

Your Responsibilities

Your main tasks, among others will be:

• Market Analysis: Conduct comprehensive market research to identify trends, opportunities, and challenges within the Formates & Plasticizers industry.
• Strategic Planning: Develop and execute marketing strategies and campaigns that align with the company´s objectives and revenue targets.
• Product Positioning: Define and refine the positioning of our product portfolio, ensuring differentiation and value proposition.
• Customer Engagement: Collaborate with cross-functional teams to engage with key customers, understand their needs, and identify potential gaps in our offerings.
• Competitive Analysis: Monitor and analyze competitor activities, providing insights to inform strategic decisions.
• Sales & Marketing material: Ensure that we have compelling and relevant marketing collateral, including presentations and digital content.
• Provide the content basis for the launch of all new products executed by Launch managers/Marketing communications including market communication & sales materials.
• Sales Support: Collaborate closely with the sales team to provide marketing support, including training, materials, and customer engagement initiatives.
• Define overall value proposition and Go-To-Market tactics per region.
• Understand and proactively address relevant sustainability trends and needs along the value chain.

The Bigger Picture

In this role you will report to the Global Marketing Director, collaborate closely with your Launch manager colleagues, the BU heads of Formates and Plasticizers, Marketing Communications, Business- and Sales managers and other internal stakeholders from all over the world. The position is based in Malmö, Sweden.

Our Expectations

You will need to bring the following qualifications for this assignment:

• Have a technical education (e.g. B.Sc. or M.Sc.) or a business education (B.Sc. or M.Sc.)
• We believe you have experience from commercial and/or technical roles in the chemical industry, where you have proven your strong business acumen, project management, business development and cross-functional leadership experience in a B2B environment.
• Or, for the right candidate, who are up to a challenge, we believe you can weigh up what you lack in experience with a good attitude, passion and solution orientation.
• Fluent in English, both spoken and written

The successful candidate will be able to build relationships at all levels within the customer, from commercial, marketing to technical. We believe you have a good understanding of the buying process and a solid technical understanding. Entrepreneurial drive, reliability, professionalism and a hands-on mentality will be a major part of your personality.